ARS ELECTRONICA--WEB WINNERS





A sample image from "Global Clock", a networked collaborative project organized by Masaki Fujihata.



Projects reviewed in this article:

Winner: etoy
Prizes: HyGrid, VVV--Journey as an exile...

Honorary Mentions
VRML: WebEarth, Global Clock
Irony: DigiCrime
Workshop: CHAINS
Netverse: Electro Magnetic Poetry
Hypernarratives:Variety is..., Hegirascope



The annually held Ars Electronica Festival--dedicated to providing a platform for art, technology, science and society--took place from September 2-6 in Linz, Austria. A two-day symposium, as well as performances, workshops, installations and network projects, formed the framework for the exploration of the topic "Memesis - The Future of Evolution." The debate focused on the yet approaching moment in "digital evolution" at which working with digital technologies makes the transition from "cultural technique" to second nature. By analogy with genes, "memes"--a term created by Richard Dawkins--constitute ideas and cultural information units that replicate through communication, thus "writing" a culture-based history of development. Memesis in this context denotes the current acceleration and compression of vectors of development in culture and technology, resulting in a state of aggregation of the mass-media environment. The 1996 Ars Electronia symposium had in fact been running since March as a network symposium. The network debate and the live debate at Design Center Linz (http://www.aec.at/meme/symp/) featured names such as Richard Dawkins, Mark Dery, Marvin Minsky and Sandy Stone.

The art and events at the festival included computer animations entered for the Prix Ars Electronica since 1987, the European premiere of Tod Machover's Brain Opera as well as the opening of the Ars Electronica Center, which was received with mixed reviews (an often heard complaint was that it was too crammed and that there wasn't enough space for reflection). Last but not least, the Prix Ars Electronica was awarded for the tenth time by the ORF (Upper Austrian Regional Studio) in the category World Wide Web, Interactive Art, Computer Animation and Computer Music.

In the context of the festival's topic, the winners might be understood as indications of what Ars Electronica sees as the state of digital evolution and our culture-based history of development. Toy Story by John Lasseter/Pixar was the winner of the Computer Animation Category and the main prize in the Computer Music Category went to Robert Normandeau's Le renard et la rose; the winning entry of the Interactive Arts Category was Masaki Fujihata's Global Interior Project. The winner, two prizes, and twelve honorary mentions in the WWW category give evidence of the diversity of approaches contributing to the evolution of digital networking.

etoy

http://www.etoy.com
The winning entry was etoy, promoting "electronic lifestyle for the new travelling generation - Sex/Action/Beauty/Intelligence." Etoy basically is a virtual locality that cultivates a model of interaction within the global network established by the (currently) seven members of its crew. The Web address is the homebase of the etoy.CREW and the integrative tool for their location-independent team work. The map featured at the etoy homepage allows you to visit localities such as "supermarket," "motel," "terminal," "disco" and "underground." In the supermarket, you may shop for items in the categories food, software and intelligence (in this case, "globsat mobile equipment"). The basic structure suggests yet another virtual city, but etoy attempts to transcend existing concepts; it is based on a "Tanksystem," a work-in-progress that is supposed to dynamically adapt to the needs of the crew and users. Interaction relies on the crew's work on the HTML level and on the scripts and software-agents that allow automated dynamics: etoy's "tank" is newly generated for each user. If one tries to find labels for the digital existence created by etoy, 'techno' and 'slightly subversive' comes to mind. The etoy-crew has done live computer animations for various techno events and festivals, and the "disco-tank" was the first multimedia platform in the system (you may download samples of etoy.Tracks from the tank). The part of the site that probably gained the most media attention is "the digital hijack"--etoy's version of the digital "net-action-entertainment" for the travelling generation. The place of action of the digital hijack are the twilight-zones of the Web--the "room" behind popular interfaces. Etoy's software-agents have placed 700 keywords within the international search-engines; choose a link and see what happens to thousands of Internet-users on various search-engines, worldwide--your trapped, in etoy's version of digital terrorism for the new travelling generation: the links don't lead to the sites you want to visit. 250.000 art-hostages have been taken since March 96, and due to etoy's fight with the search-server corporations, the entries/keywords may change on a daily basis. Etoy may be the most inventive project of its kind, but the concept often is more exciting than the substance.

HyGrid

http://www.sito.org/synergy/hygrid
The two prizes in the WWW category went to HyGrid --one of SITO's Synergy projects--and to VVV - Journey as an exile. "HyGrid" may be described as an interactive image manipulation game; starting from a grid of five squares that form a cross-like structure, users/players may generate new squares that serve as links between multiple other squares. "HyGrid" now also has sound augmentation, so that each square can have a small sound file associated with it and automatically play and loop those sounds. You may upload a new square to "HyGrid" or trace the evolution of several generations of images by comparing dates; "HyGrid"'s major achievement is that it creates a basis for (inter)actively participating in the evolution of images.

VVV - Journey as an Exile


"Journey as an exile" relies more on the traditional way of interacting with images and information, that is on the interpretive efforts of the reader/viewer. The project was started by four people as "a journey into the exile of their mind archives." This journey is based on a structure consisting of four frames that display varying text and information. The travel metaphor is key here: one frame states, "Travel is useful - it exercises the imagination," and, naturally, the associations triggered by the text and visuals in the adjacent frames let your imagination travel.

WebEarth

http://www.hyperreal.com/~mpesce/we/

Global Clock

http://www.flab.mag.keio.ac.jp/GClock/
The honorary mentions in the category "Use of VRML" are proof again that the globe and global data have gained new attraction within the global information and data network. Both WebEarth and Global Clock are based on "global" images. "WebEarth" builds a VRML model of Gaia drawing from composite satellite photos created by John Walker. A set of server-side scripts is used to build the model and maintain the current image database. "Global Clock," a networked collaborative project organized by Masaki Fujihata, is a visualization of the earth as a clock, using light sensors connected among sites around the world through the Internet. Each light sensor transmits its real-time brightness, and the "Global Clock" server receives the real-time parameters from the light sensors and maps them onto the image of the globe. Fujihata is currently working on an industrial model of the light sensor unit, which is scheduled to appear in December '96. At the "Global Clock" site, you may view the real-time landscape of the globe as seen from a distance, with the natural phenomenon of the gradual shifting of light and shadows matching the rotation of the globe itself. The view certainly has its aesthetic appealÑand looking at a globe created through and within the global data network highlights the ideal of "global consciousness" as the spirit of the Internet.


Some of the honorary mentions went to the "usual suspects": Timothy Leary was (posthumously) "mentioned" in the category "Home," and Suck in the category "Metazine."


DigiCrime

http://www.digicrime.com
DigiCrime--the worst nightmare of every congressman working on information security issues--received an honorary mention in the category "Irony." DigiCrime offers valuable services that range from an Internet Shoplifting Service and custom pornographic blackmail service to airline and phone rerouting and wealth redistribution services (of course, they don't bear responsibility for any incident). If you have a need for services not listed at their site, contact their Thief Scientist (they don't maintain their own computer system, though, since they find it cheaper to use other people's computers). Further projects on the winners list are Trevor Blackwell's Supercollider, as well as Mc Spotlight and The Church of Scientology vs. the Net (both in the category "New Documentary Form").

CHAINS

http://found.cs.nyu.edu/andruid/chains.html
CHAINS received an honorary mention as a workshop; the project started as a group of performances in Ghana in 1994, and its Web installation evolved from the collaboration of African and American artists who tried to forge a new form for the historical role of tradition in social transformation. Among the collaborator are Francis Kofi--former master drummer of the Ghana Dance Ensemble--as well as production designer Melissa Lange and director/composer Andruid Kerne. Based on the premise that the romantic notion of timeless tradition existing in isolation from modern society is long dead, "CHAINS" tries to expose the various sides of a singular context that might otherwise remain hidden from each other. At the website, you may listen to the sounds of drum language and its spoken images or view stills and video clips from the performances in Ghana; you may also make your contribution to the "Coded Messages Graffiti Wall."

Electro Magnetic Poetry

http://www.prominence.com/java/poetry
Further categories included in the list of Web winners are netverse and hypernarratives. The netverse project, Electro Magnetic Poetry, was inspired by Dave Kapell's Magnetic Poetry Kit. In terms of interactivity, the project's weakness also proves to be its strength: "Electro Magnetic Poetry" allows you to choose words from a pre-existing menu consisting of verbs, nouns, pronouns etc., and to add them to a kind of pasteboard. On the one hand, this means that your options of "writing" are limited, and, on the other hand, the limited options of the menu provide a kind of underlying (sentence) structure that prevents the collaborative composition from falling apart.

Variety is...

http://art-slab.ucsd.edu/ARTSLAB/LisaHutton/LLHpage.html

Hegirascope

http://raven.ubalt.edu/staff/moulthrop/hypertexts/hgs/
The hypernarratives that received an honorary mention are the mostly visually oriented Variety is... and Stuart Moulthrop's Hegirascope. Moulthrop is one of the "veterans" among hypertext authors, and the way he uses the medium makes "Hegirascope" one of the most enjoyable hypernarratives on the Web.

Even if you don't agree with all the choices Ars Electronica has made for its list of winners, the selections presented here are certainly outstanding Web projects that give you an impression of where digital evolution might be heading in the future. Digital technologies may have evolved rapidly, but there's still some evolving to do until they make the transition from "cultural technique" to second nature.





Photo Credits: "Global Clock," Masaki Fujihata


© Hyperactive Co. 1996