| I 
              want to live in Los AngelesNot the one in Los Angeles
 No, not the one in South California
 They got one in South Patagonia
 - Frank Black
 
 Abstract
 This essay asks whether we might learn something from the history 
              of land art that might be important for any re-evaluation of the 
              ontology of art after modernism and conceptualism. It examines the 
              tensions between the 20th century notions of modernism and conceptual 
              art, underscoring their constant interoperation as art system. After 
              exploring the history of database in computation and tracing how 
              the concepts and implementations of database in computer science 
              were taken up by artists, the essay proposes that the binding of 
              abstraction to material actuality (also known as database) allows 
              us to move on to 21st century model of art practice that focuses 
              on producing located actions instead of visualization.
 
 Land 
              Art: Modern and Conceptual
 Land art was the practice that emerged from 1960s conceptualist 
              strategies, which managed to take conceptualism full circle back 
              to modernism, or rather, into a stable orbit around these binary 
              stars of 20th century art. As with all expanded forms -- idea systems, 
              combinatorics, performance, re-evaluation of audience interaction, 
              deconstruction, pastiche, negation, appropriation, the textualization 
              of form (and the consequent intertexualization of all forms) and 
              the de-objectification of the art object -- land art, too, can be 
              said to have marched away from modernism into unexplored territories 
              for art making. Genealogically, land art finds its initial point 
              of self-organization in the conceptual, but it nevertheless constantly 
              oscillated back to and 
              away from the gravity of modernism -- a fact that today gives it 
              a special resonance for artists who are concerned with re-evaluating 
              the virtual in terms of data and material relations, and conjuring 
              the parameters of 21st century art.
 
 Land art did not enter into its steady oscillation between modernism 
              and the conceptual for reactionary reasons, such as the maintenance 
              of modernist 
              memes, but rather due to simple formal consequence. In land art, 
              conceptualism and modernism are basic aspects of a cultural art-ontology 
              balancing user interaction and the shape of relations (spatial, 
              cultural, and cybernetic) with modernist art-identity and materialist 
              / formal matters. It manifested in material form based on place; 
              land art is a priori concrete and situated, even if concept is the 
              only adhesive binding a practice to a place. Indeed, conceptually, 
              land art made possible a new artist / audience relationship to place 
              through a navigable relationship to the landscape's actual scale: 
              1:1. Being there. These are crucial matters in a world where greatly 
              expanded personal mobility collides with an improving awareness 
              (both scientific and psychosocial) of the complexity and beauty 
              of our planet and its systems (both physical and cultural) and where 
              the integration of data and location-based services into planetary 
              systems has become a dominant mediator of those systems.
 
 In the same maneuver relative to the modernist and the conceptual, 
              land art managed not to reach the unfortunate escape velocity that 
              ultimately ends in projection into the void, avoiding the slingshot 
              around the conceptual basin of attraction and projecting into empty 
              space, as did a few conceptual voyagers that we will never hear 
              from again. [1] Neither did land art demonstrate an assumptive dematerialization 
              into performance, schematics, onto screens, or into communications 
              networks. [2] Land art conceptually maintained a tie between the 
              abstraction of its currency [3], and the material basis for the 
              abstraction's value. Place functions as the material bonding a conceptual 
              practice to the conceptual abstraction of its value, just as gold 
              once anchored the value of national currencies.
 
 Even non-sites (such as Robert Smithson's gallery installations) 
              are always tied conceptually to place as a form of literal grounding, 
              even if that grounding was viewed as a negation of the original 
              site. What can we learn from land art that might be important for 
              any reevaluation of the ontology of art after modernism and conceptualism? 
              [4] Land art most clearly reveals not the teleological tensions 
              between the modern and the conceptual, but rather their constant 
              interoperation as art system in which abstraction is bound to material 
              existence. This binding of abstraction to material actuality
              is of central formal consequence, as we shall see, to database.
 
 Database: The Third Attractor
 By the 21st century, data has become a dominant new attractor that 
              alters the dynamics of the entire art-ontological system described 
              above; allowing for even more complex interoperations, arguably 
              transformative. The role of data in its interoperation with culture 
              has become critical, as database has become a ubiquitous form of 
              mediation in even the most mundane of daily social and economic 
              interactions. If "Software" and "Communications" 
              were the operative memes in the transcoding [5] between culture 
              and technology in the 1960s through the 1990s, database should be 
              viewed as their tacit substrate. Database, the technical form that 
              mediates data relations between the cultural / social and the material 
              world, functions as a third attractor after the modern and the conceptual.
  Database art 
              and related transcoding [6] are necessarily broader than the database 
              art of purely technical form in ways that have only begun to be 
              explored. However, beginning with an analysis of technical form 
              has the advantages of exposing how data literally connects up to 
              and influences the material world. [7] The figure of land art is 
              important here because it reminds us that artists have had no trouble 
              situating place, real estate, in an organizational relation to conceptual 
              abstractions of the real (such as, but not limited to maps), undercutting 
              the notion that data is imaginary, immaterial, or unreal. Mapping 
              in the cartographic sense has long foregrounded the material consequences 
              of data relations. For example, Lansford W. 
              Hastings' "Emigrants Guide to Oregon and California" - 
              - and his famous cutoff -- doomed close to half of the Donner-Reed 
              party in 1846. Data is indeed always an incomplete representation 
              of its referent, a factor that certainly contributed to that cannibalistic 
              disaster. But it is also true that data is itself actual and quite 
              often profoundly determinant of what happens through abundance, 
              instead of paucity. With the motorization of data and information 
              through computational machinery and communication, data is now tightly 
              coupled with the actual. [8] In 2004, the Donner-Reed party would 
              have the opposite problem: not too little data, but too much. The 
              coupling of data to the real today is perhaps so rigorous that the 
              landscape is now as often transformed through the assistance and 
              mediation of electronic mapping tools (such geographic information 
              systems) as emigrants are transformed by the landscape.
 Database Art?
 Any definition of "database art" is at this time bound 
              to be immature. At least, we have not seen enough selfconscious 
              "database" practice on the part of artists to define it 
              in a way that takes into account both the broad and narrow applications 
              of database in art practice. We need to take into account the broad 
              observation that all new media artwork implies a relationship to 
              database. Lev Manovich has pointed this out in his important work 
              on the cultural objects of new media. [9] For example, the creation 
              of new multimedia objects often involves the selection and organization 
              of a variety of different digital media objects such as pictures, 
              movies, sound, and user interface controls into an organized presentation 
              of some sort -- be it a digital 
              movie consisting of video clips, or a Macromedia Director project 
              and its "cast" of media elements. The collection and management 
              of the individual objects that are nested within other new media 
              objects does in fact constitute a database of new media materials, 
              making it correct to claim that all digital media practice implies 
              some relationship to database. But a narrower and more specific 
              view of the history of digital database is needed to specify an 
              aesthetic and conceptual theorization of the trajectory of database 
              art today -- one that brings artistic practice into alignment with 
              the social ubiquity of database beyond the terms of new media art.
 
 The classic definition of a database is that it is an organized 
              store of data. Historically, the development of systems for managing 
              and manipulating data stores lagged behind the development of digital 
              computation, generally due to technical priorities. The development 
              of digital processors necessarily prefigured the development of 
              sophisticated digital storage systems. Alan Turing specified an 
              imaginary discrete state machine (later known as a Turing machine) 
              that has conceptual similarities to modern computing in 1936, when 
              he published his mathematical proof relating to decidability: the 
              Entscheidungsproblem. But this imaginary machine, though 
              possible to construct physically in terms of its logical rules for 
              processing, specified an impossible infinite paper tape for storage 
              / memory. [10] His proof was followed by actual computers, such 
              as the Atanasoff-Berry computer in 1937, Turing's Colossus in 1943, 
              and Mauchly and Eckert's ENIAC in 1946, all of which had finite 
              memory.
 
 The latter machine, which is sometimes referred to as the first 
              fully electronic computer, was aided tremendously by the stored 
              program concept, invented in 1945 in the United States by the Hungarian 
              émigré Jon Von Neumann. The concept is that the machine's 
              reprogrammable memory should hold not only the data to be processed 
              but also the instructions that are used to operate on the data. 
              This was made possible by an important quality of electronic memory 
              -- random access to the contents of addressable memory locations. 
              Processors could, as a consequence of instructions, fetch or store 
              either a datum or another instruction from any arbitrary memory 
              location with equal ease. Before Von Neuman, computers were single 
              function devices that had to be physically reconfigured (actually 
              rewired) to execute a different program; memory was only used as 
              scratch space for data. By 
              storing the instructions in volatile memory, arbitrary instructions 
              could be loaded and executed, allowing the computer's processing 
              task to be redefined symbolically instead of physically, at will 
              of the operator. In a sense, Von Neumann invented computers as we 
              know them today.
 
 Von Neumann's insight and its major impact on facilitating virtual 
              algorithms --both technically and culturally as "software" 
              -- are commonly understood today. But his concept also implied something 
              more subtle about data: the fact that memory was something more 
              than random-access scratch space in which to store data during processing 
              implied in turn that a semi-random management of data storage might 
              also yield revolutionary optimizations. The storage of data during 
              this era was tied closely to the input and output media: from the 
              1940s through the late 1950s, data had to be entered into memory 
              sequentially by utilizing panels of switches, or media such as punch 
              cards and magnetic tape reels. The "organized store," 
              the database, could
              be described in concept during this period a simple sequential list 
              -- not worth formal consideration, except perhaps in archeological 
              or genealogical analysis. While electronic memory was random access, 
              storage was bound to sequential access. Random access to the organization 
              of computer memory was what allowed programs and data to interoperate 
              more flexibly. Soon, semi-random access to storage would create 
              its own revolution, although it was a less visible one.
 
 Work on more organizationally complex data stores designed for faster 
              and more flexible access would not begin to gather full steam until 
              the 1960s [11], just as artists were first beginning to pick up 
              on software [12] and cybernetics [13] -- concepts that had crystallized 
              within the development information technology in previous decades. 
              The lag between the development of the computing concepts / implementations 
              and their filtration 
              into art culture is partially significant for an analysis of database 
              art in that any kind of digital database beyond simple sequential 
              lists of data (used as 
              input to software programs in data processing) was not possible 
              until after the delivery of semi-random access storage hardware 
              (the magnetic disk drive) by IBM in 1957. Only at that time was 
              it technically possible for significant amounts of data to become 
              un-tethered from a relatively trivial sequential form, allowing 
              for the development of database models that concentrated on the 
              physical and logical organization of data in forms that would support 
              various kinds of computational efficiencies when processing large 
              data sets. [14] But it would be many decades before the implications 
              of the 
              emerging technical ontology of data would be taken up as significant 
              issues for artists. Data would not be recognized in terms of its 
              own explicit aesthetic and conceptual consequences until the middle 
              1980s, for example, in the work of Frank Dietrich. [15]
 
 This lag between the development of database technology, its aesthetic 
              and conceptual consequences, and adoption by artists is not the 
              whole explanation for the delinquent primacy of database in the 
              arts. Database, which in many ways should have been the next logical 
              (and ultimately fundamental) technological consequence of computation 
              taken up by artists after software, was overshadowed by the cold 
              war-inspired rush to merge nascent computational systems with communications 
              systems. Nam June Paik is an example of an artist who early indexed 
              database formally in 
              his work. Take for example his 1963 sound installation titled Random 
              Access, in which Paik unraveled a reel of audio tape, affixing 
              it in a web-like pattern on a galley wall. Audience members were 
              invited to pick up a magnetic recording head and play random sections 
              of the tape by running the recording head across the strips manually. 
              The association with the random access magnetic disk drive is literal. 
              But in Paik's case, it is impossible not to take into account that 
              the accelerated interest in the development of communications technology 
              (from Arpanet to space-based communications 
              satellites) might have implied a shift in focus from database to 
              "Cybernated Art" [16], and the art world meme of the "communications 
              artist" that he 
              would popularize. There is a certain banal logic of assumption that 
              would seem to apply here: notions of "communication" might 
              have more congruence with the historical identity of artists, and 
              this might have made "communications artist" a more appealing 
              and seemingly strategic label than "database artist." 
              Database may simply have suffered from marketing problems in relation 
              to the sexier notions of software (which implies agency) and communication 
              (which implies a potential recuperation of the public function and 
              influence of art), thus deferring an awareness of the critical importance 
              of database until relatively recently.
 
 Taking computation (processing via algorithm), database, communication, 
              and additionally user interface as purely separate entities would 
              of course constitute a dicey proposition, and I do not wish to imply 
              such a separation in technical terms. Rather, I am suggesting that 
              art world memes derived from technical means in a classic example 
              of Manovich's notion of transcoding. The general point is that the 
              conceptual basis of the technical form in which computation is manifest 
              (database, software, communications, and user interface) entered 
              into the world of art ideas unevenly over time, and -- whether we 
              attribute the dilatory interest in the implications of database 
              on the part of artists to database's square-ish-ness, or the sluggish 
              uptake of scientific discoveries into the art world, or both -- 
              database did not for the most part enter markedly into the work 
              or discourses of artists until the early 1990s when the social consequences 
              of database began to impinge more apparently on issues of identity 
              and power. [17] By that time unfortunately, most of the political 
              battle was de facto already over.
 
 Database Politics
 Database reigns victorious as a lynchpin of social control and power: 
              the model through which all subsequent social relations will be 
              mediated. This was 
              accomplished long before a significant social analysis of a decentralized, 
              nomadic power elite enabled by data would become a key concern for 
              artists. The first artists to read the radar scope and consciously 
              incorporate the consequences of the rise of database into their 
              practice were the Critical Art Ensemble:
 
 As the electronic information-cores overflow with files of electronic 
              people (those transformed into credit histories, consumer types, 
              patterns and tendencies, etc.), electronic research, electronic 
              money, and other forms of information power, the nomad is free to 
              wander the electronic net, able to cross national boundaries with 
              minimal resistance from national bureaucracies. The privileged realm 
              of electronic space controls the physical logistics 
              of manufacture, since the release of raw materials requires electronic 
              consent and direction.  [18] (1994)
 
 After CAE, the political implications of database representation 
              came to ride shotgun with the political concerns of representation 
              and power generally. Artists have certainly been active in scoring 
              polemic points in both theory and practice regarding the asymmetry 
              of power relationships surrounding database and the ironies that 
              often occur as a database mediates subjects [19]; the various perversities 
              of information as property [20]; and the sense of bodily loss or 
              detachment given the existence of our data bodies. [21] I suggest 
              that much work needs to be done before the reactive / critical stance 
              of today is transformed into a proactive / constructive social movement 
              that equates social and economic investment in data bodies to real 
              bodies (because they are now bound to one another). However, I will 
              not examine the critical and political reaction on the part of artists 
              (sometimes referred to as "database politics") in this 
              writing in favor of continuing the trajectory through the formal 
              aspects of database, which to no surprise, are organized technically 
              to facilitate the nomadic flow of data.
 
 Formal Aspects of Database in Computation
 Software programs called Database Management Systems (or DBMS) manage 
              the data store, allowing for data to be inserted, deleted, updated 
              and selected from the store. Most introductory textbooks on database 
              make quite an issue out of the distinction between database as the 
              organized store of data, and the database management system as software 
              that manages the store. Indeed there are important consequences 
              that result from the two. But in a broader analysis, the DBMS is 
              typically situated within threetier models that separate the user 
              interface layer (such as a html) from the application logic (software 
              implementing what are often called "business rules" that 
              control the application), and the data management software that 
              manages the database itself. At this level of "zooming out," 
              database more generally refers to a conflation of data and the DBMS 
              that manages it. In 
              systems modeled in three tiers, the data access layer is most often 
              considered as the tertiary layer. [22] Although there are important 
              aspects to the relationship between the DBMS and the store that 
              I will touch on, a "zoomed out" perspective of database 
              in computation is for now most useful in terms of getting a sense 
              of how database is formally situated in contemporary systems.
 
 The database tier is not necessarily isolated or discrete. Viewed 
              from this tiered perspective, it is important to note that even 
              the database layer can be distributed across multiple physical locations, 
              just as the other tiers themselves may be. Various functions of 
              data processing and storage can be spread out between multiple DBMS 
              installations located physically in corporate / government headquarters, 
              secure sites, or even on end user systems such as peer-to-peer applications. 
              [23] End user systems are commonly fed by multiple secure data centers, 
              co-location sites, server farms, backup sites, or other peers that 
              ensure -- above all else -- redundancy and backup for data assets, 
              but also for technical issues such as geographic load balancing. 
              Database servers organized in three-tier (often exploded into complex 
              N-tier) configurations allow a data flow that is distributed: not 
              between no-place and every-place, but between somewhere(s) and potentially 
              anywhere within a global (arguably solar [24]) reach. Web servers, 
              web services [25], and database servers typically exist physically 
              as separate machines, or even as virtual servers [26], in many different 
              locations. Grid computing and peer-to peer computing take this all 
              a step further, creating a network context for computation where 
              the tiers instantiate whenever and wherever they need to (or want 
              to) by accessing mobile (from a network perspective) resources, 
              with facilities for discovery and description of services. [27] 
              So while a database is just an organized store of data in theory, 
              database, in de facto terms, often refers to data management software 
              executing on specially configured database servers -- perhaps connected 
              to a SAN (storage area network) or a peer-to-peer network -- but 
              in any case accessing data stores that exist in a third or deeper 
              tiers, most often connected by TCP/IP networking. In order to leave 
              behind us, and perhaps to leapfrog over, our art / cultural tardiness 
              regarding the social implications of database, we need to consider 
              database in these computational 
              terms.
 
 The illusion that an Ebay or an Amazon.com is "one site" 
              exists at the user interface level. "There is no discrete computer." 
              [28] At the same time, these applications maintain identity. For 
              artists, this implies that how software maintains identity in a 
              distributed physical medium is a key issue culturally. As an aside, 
              it also implies that the international "net art" movement 
              of the mid- to late 1990s, operating under the assumption of a network 
              meme, was for the most part not a formal "network" movement. 
              If the network is the computer [29] in a formal sense, then net 
              art was always fundamentally computer art, albeit a movement with 
              a special concern for the communicative aspect of data transport. 
              But how is identity maintained, given a holistic view of ubiquitous 
              computation as a medium? The base of the entire technical complex 
              (the lowest tier) is the database tier. If form maps to technical 
              foundation, computer art is all about data. How data is processed, 
              transported, and viewed is more about the how than what. Form over 
              content.
 
 Although software and network (also various protocols allowing these 
              to be implemented) have been privileged memes for artists, the fact 
              is that the very object and objective of computation has always 
              been data and its potential for yielding information through processing, 
              even when machines were "hard-wired" single function devices 
              and data organization was simple and sequential. That this desire 
              and activity of processing data well predates contemporary digital 
              processing is simply an indicator of the very self-evidence generated 
              by the question: what motivated the development of computational 
              techniques (for example algebra) and much later electronic computers, 
              software, and networks in the first place? For what 
              resources and to what end? It was data -- the realization that meaningful 
              facts could be placed into a symbolic form and processed into something 
              useful -- and the challenges involved in processing data, that inspired 
              the development of all the latter. Cybernetics and screen culture 
              are certainly important considerations for artists and critics. 
              I do not call them into challenge in any way. But what I want to 
              clarify is that the a priori motivation for computation is data 
              and data processing. Data (and by extension database) turn out to 
              be the motivating foundation and basis of computation. 
              The fact that this formal influence -- conceptually and aesthetically 
              -- has been, to some degree, historically overlooked by artists 
              says a great deal about our plight, especially in relation to the 
              sciences. [30] Therefore, understanding the parameters of database 
              as technical form is a critical foundation for computer artists 
              moving forward.
 
 Zooming back into the conceptual level of the DBMS and the data 
              store, we can observe that they provide an abstraction between the 
              physical data, based on a database model, and logical structure 
              of the data, based on a human-defined logical model describing the 
              facts being stored. [31] The database model (i.e. relational or 
              object-oriented) specifies the characteristics of the DBMS and its 
              related data store, whereas the logical model describes the societal 
              view of the systems being modeled. Take, for example, a sales database 
              containing products, customers, and suppliers, or a GIS database 
              of geo-locations, geo-names, and land use. It is at the level of 
              the logical model that database interfaces with the "business 
              rules" of application logic. In order to position the contemporary 
              zeitgeist of database logic we need to give some attention to the 
              interface between physical and logical at this level as well.
 
 In database development, the negotiation between the physical organization 
              of data (database model) and the social organization of data (logical 
              model) is what determines many important aspects when it comes to 
              how easily and for what kind of output the data can be processed 
              by various algorithms. Different applications of data imply not 
              only different logical models (first name, last name, address, phone 
              number) but also different database models, such as hierarchical, 
              network, relational, object-oriented, multi-dimensional. Today's 
              dominant database model is the relational database model, developed 
              by IBM researcher E.F. Codd in the early 1970s. It utilizes entity 
              and attribute containment of data characteristics (metadata) in 
              order to facilitate data processing. Data is logically modeled in 
              tables of rows and columns, where the names given to the tables 
              represent a tracked entity; the columns represent individual attributes 
              of those entities; and the records represent individual instances 
              of the general entity. Tables can be related to one another by using 
              unique key values, thus allowing redundant data to be mitigated. 
              By naming the attributes of data, and abstracting the location of 
              the data into named tables representing entities, the relational 
              database allows for strictly prescribed semantics and data typing.
 
 The use of common query language interfaces such as the structured 
              query language (SQL) enables a very flexible abstraction between 
              the logical representation of data and the structure in which it 
              is physically stored. This allows ad hoc queries to be formed, whereas 
              older hierarchical and network database implementations required 
              logical data modeling to take into account the questions that would 
              be asked of the data at design time. These properties have made 
              the relational database and SQL, the structured query language, 
              popular for data analysis and the management of large data sets 
              since, formally, the relational data model allows for more robust 
              searching and data mining operations to be performed in the gap 
              between the 
              logical (societal) and physical data models. This is a critically 
              important fact for artists to take into account. The relational 
              database model (and its successor, the multi-dimensional database), 
              form the technical basis for most data mining: the search for heretofore 
              unknown relations within and between data sets. This is the technical 
              form through which the power relations altered by nomadic data bodies 
              and their control by the invisible elite are mediated. It is what 
              made Wal- Mart the biggest retailer on earth, and Oracle the second 
              largest software company behind Microsoft, which, by the way, sells 
              a very industrially important product with an increasing market 
              share, Microsoft SQL server. Not surprisingly, SQL server is presently 
              just as important to Microsoft's monopolist ambitions as their Windows 
              operating system is. Political artists working with computation 
              must ask where they have been during the time when database, and 
              relational database in particular, became a mediator of (by today) 
              almost every financial transaction on the planet. [32]
 
 Perhaps the tertiary imagination of database has been an additional 
              influencing factor within the arts -- beyond the lag / slow uptake 
              and lack of sexiness of database. Perhaps information technology, 
              in a postcolonial sense, dissimulates its own power center, hiding 
              it behind the discourses and aesthetics of user interface and application 
              logic, the first and second tiers, respectively. There is a literal 
              lack of visibility of database behind the explicit visibility and 
              interactivity of user interface and its code. Perhaps this has encouraged 
              many artists to pursue the visual artifacts of computation and the 
              software coding that enables human computer interface, leading to 
              a narrow aesthetic focus on interface, and political focus on access. 
              Perhaps. But if mere lack of visibility was in some sense hiding 
              database from the artists' radar, this would hardly square with 
              the excessive interest that artists have shown in network communication. 
              As witnessed by the international net art movement of the late 1990s, 
              the transport of data (communications) once again seemingly became 
              a major meme in spite of a similar lack of visibility, whereas the 
              storage and management of data did not. Whatever the reasons -- 
              which are certainly more diffuse than I could explicate -- "Database 
              Art" did not take form as a broad art world meme. But where 
              the meme has manifested is, not too surprisingly, as database visualization.
 
 Toward Database Art: Beyond Visualization
 The major objection that could be raised at this point is that there 
              is there have indeed been many recent projects that explicitly utilize 
              database, particularly in the mode of data visualization. There 
              certainly have. But as Lev Manovich saliently indicates, artists 
              working with data visualization are in some ways culturally snapped 
              to narrow ranges of potential formal expression; something about 
              the pictorial cultural / semiotic assumptions that adhere to artists 
              even after conceptualism seems to imply that visualization is the 
              "proper place" for artists working with data. Add to this 
              the fact that other disciplines have no particular investment in 
              or need from the arts regarding data visualization, and a certain 
              isolation of artist visualization practices within the art ghetto 
              seems likely. Of course it is very early in this particular history 
              -- predictions are dangerous. But while the art world may pay some 
              attention to such work, we can't ignore that there are already well 
              developed visualization practices in other disciplines which may 
              inhibit any potentially broader interdisciplinary impact of artist-created 
              data visualization strategies, which of course implies that there 
              are open questions regarding how artists might imagine / conjure 
              a cultural space of influence relative to database practice in the 
              first place. Manovich argues for a move from a concern
 with data representation as a visual issue, which I would point 
              out takes place always at the user interface or first tier, to a 
              concern with the portrayal of 
              human subjectivity amidst big data:
 
 For me, the real challenge of data art is not about how to map 
              some abstract and impersonal data into something meaningful and 
              beautiful -- economists, graphic designers, and scientists are already 
              doing this quite well. The more interesting and at the end maybe 
              more important challenge is how to represent the personal subjective 
              experience of a person living in a data society. If daily interaction 
              with volumes of data and numerous messages is part of our new "data-subjectivity," 
              how can we represent this experience in new ways? How new media 
              can represent the ambiguity, the otherness, the multi-dimensionality 
              of our experience, going beyond already familiar and "normalized" 
              modernist techniques of montage, surrealism, absurd, etc.? In short, 
              rather than trying hard to pursue the anti-sublime ideal, data visualization 
              artists should also not forget that art has the unique license to 
              portray human subjectivity -- including its fundamental new dimension 
              of being "immersed in data." [33]
 
 He refers to, among other works, Lisa Jevbratt's 1:1, Josh 
              On's They Rule, and John Klima's Earth, all of 
              which are interactive visualizations of data. Thus we can infer 
              a key question: is being immersed in data exclusively a matter related 
              to visual (or textual) cul ture, as typified by the types of screen-based 
              (or scree-mediated) projects that Manovich is examining, [34] or 
              are there are other societal modes of interaction with data which 
              are ripe for exploration by artists? Are we also immersed in data 
              when Wal-Mart, the organization with the most powerful database 
              and computing systems in the world, monopolistically cuts its prices 
              based on database-driven analysis enabled by their massive intelligence 
              corporate / retail spy network? 
              Or when the carrot juice we purchase from a cooler at a local market 
              is fresh? Or when our credit report and other background checks 
              determine the 
              outcome of financial transaction such as a home purchase? Or when 
              a package arrives at your house on time? Or the police arrive at 
              your door?
 
 Immersion in data is not only screenal in nature, though computer 
              screens are certainly part of the social distribution of "what 
              happens" in one way or 
              another. Data is truly integrated and inter-operative not only in 
              our immersive experience of computation and data before the user 
              interface, but also as part of a socially distributed cognition 
              that influences everything that happens socially. Ubiquitous computing 
              driven by database has been with us for many years; perhaps we don't 
              always imagine it "off the screen" because we don't always 
              directly witness the data flow (though perhaps apparent on someone 
              else's screen) involved in almost every transaction from a daily, 
              lived, being-inthe world perspective. In a Heideggerian analysis 
              of the situation, we may not really understand database until it 
              is broken -- perhaps causing your ATM to no longer work, or producing 
              a long cue at the supermarket, or causing a medical error, or the 
              quite severe personal consequences of identity theft. Or rotten 
              carrot juice. Database is total and totalizing.
 
 Conclusion: Database as Third Attractor
 Database impinges far beyond visualization in daily life -- so why 
              should the analysis of database in the arts restrict itself to screen-based 
              works? This is not an argument against visualization, however. It 
              is simply a call for artists to be aware of visualization and human 
              machine interaction as computational artifacts -- not the limit 
              of possibilities. We need to explore a holistic practice that includes 
              data as a mediating agent, allows data its say in a form of a two-way 
              collaboration (instead of two-way subjugation), and possibly moves 
              the body to behave in ways that are (at the extremes) 
              arbitrary: as if by ceding certain control to the data body we regain 
              a freedom to experience the data-mediated world through unfamiliar 
              performances or
 activities. This of course can only take place if the control of 
              data is transparent, regulated, and democratic. But the resistance 
              or reluctance of those who fear database to explore the possibilities 
              of such mediation could also be a serious inhibitor to 21st century 
              art. The potential exists for artists working with database to inflect 
              the actual, projecting new activity [35], rather than merely reflecting 
              data analytically or providing access to data through an alternative 
              computer interface. I believe these speculations might answer Manovich's 
              difficult question regarding the subjective experience of being-in-data 
              by speculating on an expanded practice that is not necessarily screenbased. 
              Visualization normally implies an attempt to interpret data, but 
              this potential approach to database is to use it to generate / mediate 
              alternative experiences and perhaps create new data for further 
              analysis; enabling a database practice that is "off the screen" 
              and in the world in ways as of yet largely unexplored by artists.
 
 In the recent trajectory of art, modernism contained the seeds of 
              the conceptual in terms of how increasing abstraction in the 20th 
              century eventually revealed the medium itself. With the curtain 
              lifted on the mechanics of representation, art was free to explore 
              new abstractions such as idea systems, happenings and combinatorics. 
              Conceptualism for its part contains the seeds of database in terms 
              of organization and interpretation of collections -- the exploration 
              of frameworks for presenting artifacts or social relations, and 
              even place. [36] Now database enters both as technology and metaphor 
              into the interoperation with modernism and conceptualism. Database 
              is not a teleological break, but rather a third attractor whose 
              influence is becoming more and more visible to artists. How it will 
              interoperate will be born out in practice. But we can observe that 
              the disruption of the binary oscillation of the modernist and the 
              conceptual allows the influence of other, once thought antiquated, 
              art attractors. Manovich may be correct that data visualization 
              is anti-sublime, but this does not mean that database art need be. 
              Indeed, at least part of the material interest I have expressed 
              in my discussion of land art is purely romantic. Maybe there is 
              room for the sublime in data art, but we should query for the other 
              Los Angeles in South Patagonia in order to go there in a locative 
              turn, specifically because the data made us do it, and not in order 
              to visualize data.
 
 References:
 [1] For example, Rudolph Schwartzkogler, regardless of the circumstances 
              of his death.
 [2] I intend this only from the perspective of the art object. Performances, 
              screen-based art works and network forms all have their own material 
              substrate, though they are not as concrete as place.
 [3] The term 
              currency intended in the sense of value by fiat.
 [4] This assumes the hypothetical case that there exists any possibility 
              of yet another "after" emerging from the circular logic 
              of the art world. Maybe it is our fate as artists to let science 
              go on without us for a few hundred more years while we spin, but 
              I hope not. I ask that -- if there is nothing to disrupt the environment, 
              the modern, and the conceptual in which artists today breathe and 
              eat -- then let's try to go someplace that is, if not new, at least 
              unvisited.
 [5] Lev Manovich, The Language of New Media (The MIT Press: Cambridge, 
              MA / London, 2001)
 [6] Ibid. Manovich's use of the term transcoding refers to the interplay 
              and mutual influence between computer science concepts and cultural 
              concepts.
 [7] I theorized this process in Database Logic(s) and Landscape 
              Art (originally 2002), http://www.noemalab.com/sections/ideas/ideas_articles/pdf/stalbaum_lan 
              dscape_art.pdf
 [8] When the notion of the abstract as the antithesis of the concrete 
              is operative, we are discussing the unreal. When the notion of the 
              abstract as a formative influence on the real is operative, we are 
              discussing physics.
 [9] Lev Manovich, "Database as Symbolic Form," http://www.manovich.net/docs/database.rtf, 
              Originally 1998. See also The Language of New Media, Chapter 5. 
              Ibid. [5]
 [10] Storage and memory were not separate notions at the time.
 [11] I offer a brief genealogy of different database models in a 
              research report for C5 corporation titled "Toward Autopoietic Database" 
              (2001),
              http://www.c5corp.com/research/autopoieticdatabase. 
              html
 [12] Jack Burnham, "Systems Esthetics" in: Artforum 7:1 
              (Sep 1968)
 [13] Roy Ascott, "The Construction of Change" (original 
              publication 1964), reprinted in The New Media Reader, ed. Noah Wardrip-Fruin 
              and Nick Montfort (The MIT Press: Cambridge, MA / London, 2003)
 [14] For example, the trade-offs between the speed of query (how 
              fast the database can retrieve something) and the flexibility with 
              which you can form queries (how arbitrary your questions can be) 
              are expressed in the hierarchical and relational database models, 
              respectively.
 [15] Frank Dietrich, "Digital media: Bridges between data particles 
              and artifacts" in: The Visual Computer 2: 135-151 (1986)
 [16] Name June Paik, "Cybernated Art" (originally published 
              1966), reprinted in The New Media Reader. Ibid. [13]
 [17] Lynn Hershman's Roberta Breitmore performance in the 1970s 
              incorporated the creation of Hershman's alternative identity, including 
              the acquisition of credit cards, and marked perhaps the first constructed 
              (in a specifically social "database" sense) "data 
              body" as part of an art performance; however, database is mostly 
              implied here. More recently, artists have taken a significant interest 
              in "database politics," examining the 
              power relationships that emerge around information as private or 
              public property. Many works by Natalie Jeremijenko, for example, 
              have explored the political implications of database, quite stunningly.
 [18] Critical Art Ensemble, The Electronic Disturbance (Autonomedia: 
              New York, 1994)
 [19] Again, refer to the work of Natalie Jeremijenko.
 [20] Diane Ludin's IPB-e project (2002 - present), http://dev.ibiology.net/
 [21] Victoria Vesna's Bodies INCorporated (1995 - present), 
              http://www.bodiesinc.ucla.edu/
 [22] Database is typically visualized as the bottom layer in diagrams 
              depicting three-tier systems, with business logic in the middle 
              and a presentation layer on top.
 [23] Add to this notion some logic for automatic resource allocation 
              and some flow control applications, and you essentially have grid 
              computing.
 [24] NASA's Voyager 1 spacecraft is still sending data to Earth 
              even as it nears the edge of the heliosphere, 
              http://www.wired.com/news/technology/ 
              0,1282,61106,00.html
 [25] Web servers run an http program that serves pages at which 
              people are supposed to look. Web services, by contrast, utilize 
              http as transport, but 
              instead of providing something to be looked at by humans, offer 
              computational services for other distributed applications. XML, 
              WSDL, SOAP, and UDDI are the markups and protocols for web services 
              at this time.
 [26] Servers can simulate multiple discrete servers.
 [27] UDDI and WSDL respectively.
 [28] Joel Slayton and Geri Wittig, "The Ontology of Organization 
              as System" (1999), 
              http://www.c5corp.com/research/ontology.shtml
 [29] This phrase was once the slogan of Sun Microsystems.
 [30] Data, by contrast, has certainly not been overlooked by science, 
              which has maintained a holistic attitude toward data, computation, 
              and communication -- instead of allowing aimless wanderings through 
              the visual artifacts of computation.
 [31] I make no commitment to any relationship between "fact" 
              in a database sense, and truth in the philosophical sense.
 [32] CAE, of course, excepted.
 [33] Lev Manovich, "The Anti-Sublime Ideal in Data Art" 
              (2002), http://www.manovich.net/DOCS/data_art.doc
 [34] Another piece mentioned by Manovich is Natalie Jeremijenko's 
              live wire (1995). While it is not a screenbased work, Jeremijenko's 
              installation is certainly a data representation.
 [35] One could argue that Jevbratt's 1:1 does exactly this, 
              because it exposes the unseen World Wide Web; enabling an exploration 
              of the Web's back roads -- which as it turns out are mostly private, 
              password protected domains, default installations of http servers, 
              and forgotten sites. It is clear that her visualizations are not 
              meant to represent data as much as allow alternative access to a 
              space otherwise culturally defined by search engines.
 [36] The finest example of the latter may be found in the work of 
              The Center for Land Use Interpretation, http://www.clui.org
 
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